Privacy Policy This Privacy Policy elucidates the procedures for gathering, employing, and distributing your personal data when engaging with or making purchases from www.loftlola.com (referred to as the “Platform”).

Information Gathering
Upon accessing the Platform, an array of data about your device is automatically acquired, encompassing particulars regarding your web browser, IP address, time zone, and certain cookies installed on your device. Moreover, while navigating the Platform, data regarding the specific web pages or products you peruse, the websites or search terms leading you to the Platform, and your interactions with the Platform are gathered. We term this automatically collected data as “Device Information”.

We procure Device Information through diverse technologies:

• “Cookies” serve as data files implanted on your device or computer, often harboring an anonymous unique identifier. Further insights on cookies and disabling mechanisms can be explored at http://www.allaboutcookies.org.

• “Log files” meticulously monitor actions transpiring on the Platform, capturing data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” denote electronic files deployed to record insights into your browsing activities on the Platform.
  
  

In addition, upon executing a purchase or endeavoring to do so via the Platform, certain data is procured from you, inclusive of your name, billing address, shipping address, payment information (e.g., credit card numbers), email address, and phone number. This data is denoted as “Order Information”.

When we refer to “Personal Information” within this Privacy Policy, we encompass both Device Information and Order Information.

​Utilization of Personal Data
The Order Information garnered is predominantly utilized to fulfill orders placed via the Platform, encompassing processing payment information, orchestrating shipment, and furnishing invoices and/or order confirmations. Additionally, this Order Information is leveraged to:

• Establish communication with you;
• Vet orders for potential risks or fraudulent activity; and
• Dispense information or promotional material regarding our products or services, aligning with your preferences.

We employ the Device Information amassed to aid in risk assessment and fraud detection (particularly pertaining to your IP address) and to refine and optimize the Platform’s functionality. This encompasses generating analytics concerning customer navigation and engagement on the Platform, and evaluating the efficacy of marketing and advertising campaigns.

​Sharing of Personal Data

We may share your Personal Information with third-party service providers to facilitate the utilization of your Personal Information as delineated above. For instance, we utilize Shopify to power our online store; insights into how Shopify leverages your Personal Information can be gleaned here: https://www.shopify.com/legal/privacy. Furthermore, Google Analytics aids in comprehending customer engagement on the Platform; a detailed overview of Google’s utilization of your Personal Information is accessible here: https://www.google.com/intl/en/policies/privacy/. Opting out of Google Analytics can be initiated here: https://tools.google.com/dlpage/gaoptout.

Lastly, we may divulge your Personal Information to comply with pertinent laws and regulations, respond to subpoenas or lawful requests for information, or safeguard our rights in other capacities.

​Behavioral Advertising

As aforementioned, we utilize your Personal Information to furnish targeted advertisements or promotional communications we deem of interest to you. Further insights into targeted advertising mechanics can be garnered at the Network Advertising Initiative’s (“NAI”) educational hub: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opting out of targeted advertising is viable through the following channels:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, certain services can be opted out of via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Do Not Monitor

Kindly note that our data collection and utilization practices remain unaltered upon detection of a Do Not Track signal from your browser.

Your entitlements

If you are a European resident, you possess the entitlement to access the personal data we retain about you and to request rectification, updating, or deletion of said data. To exercise this entitlement, please initiate contact through the provided contact information.

Data storage

Upon executing an order through the Platform, we uphold your Order Information in our records unless and until a request for deletion of said information is submitted.

Other aspects

Get in touch with us

Should you require further details regarding our privacy practices, wish to inquire, or desire to lodge a complaint, please reach out to us via our Help Center.